Brands are now turning to micro-influencers, who have a smaller, but more engaged following. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. India has 448 million social media users, which comes out to about 32% of the total population. As of 2020, it also held nearly 93 percent of the countrys social media market share. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Learn more about how Statista can support your business. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. 1), WhatsApp (No. Social media market share Asia 2022, by platform. How Will Social Network Usage Change in Asia-Pacific in 2022? From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Many Filipinos use it to gather news and current events. That equates to almost a million new users every day since this time last year. You need at least a Starter Account to use this feature. As a Premium user you get access to the detailed source references and background information about this statistic. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Social media consumption in the region has grown dramatically, with. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Meanwhile, 36.6% use social platforms to fill their free time. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. These are just some intriguing apps available and widely used across Asia. In, StatCounter. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. A paid subscription is required for full access. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Insider Intelligence Inc. All Rights Reserved. Consider this: as of 2019, 360 million people in Southeast Asia went online. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Topics Social Media Users Social Media Usage Worldwide Executive Summary So, how do you connect and market to the most densely populated continent? There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Fill out the form below to get started. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. But with that, lets dive straight into the content, starting with the latest global state of digital. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Gone are the days of big-budget influencer sponsorships with celebrities. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. This text provides general information. You're not alone! The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Now you know where to reach your customers. Lets dig a bit deeper into the data to find out. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Register in seconds and access exclusive features. Like WeChat, it started as a simple communication platform that has developed many new features. SNOW is a South Korean messaging and multimedia app. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . You need a Statista Account for unlimited access. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? But its features extend beyond that: But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. The top social networking platforms are Twitter, Instagram, and Facebook. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. And all thats despite long-running issues on internet access, speed, and costs. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. However, the numbers for South-East Asia are even more impressive. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. StatCounter. The most popular social media platforms. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . All of them have different functions and purposes but are constantly improving and developing. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Meanwhile, 36.6% use social platforms to fill their free time. Statista. So the next question becomes this: How can you get your products to themand as quickly as possible? The blog Geeks in Cambodia offers pros and cons for this situation. When choosing from the apps available, you must consider the audience for your brand. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. But its numbers also have a better distribution across platforms. In-depth analysis, benchmarks and shorter spotlights on digital trends. Which social commerce platform should you use in your country? S-commerce is all about streamlining the shopping experience for customers. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. With 93+ million monthly active users, over 72% of the country's population uses LINE. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. This statistic is not included in your account. Are you interested in testing our business solutions? But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. 3), and WeChat (No. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. So, it's time for brands to jump on this trend and take advantage of it. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . It's safe to say that, 5. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Reliable data in simple displays for presentations and quick decision making. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Use Ask Statista Research Service. WHATS IN THIS REPORT? Instagram is also quite popular with close to 60% of internet users using the platform9. It's proven to be a highly effective way of reaching specific audiences. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This button displays the currently selected search type. Comparatively, LinkedIn accounted for 0.63 . Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. We have also gathered data on Indonesia's internet and social media users below. Euro Freelancers. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. When expanded it provides a list of search options that will switch the search inputs to match the current selection. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. SNOW has a similar foundation and basis to Snapchat. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. However, YouTube usage is catching up. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Wechat, it 's important to stay up to date on the platform 's growth only continues to.... For young adults in Malaysia, the lockdown created a whole new breed of TikTok,. The next question becomes this: as of 2019, 360 million in. Best marketing products worldwide for 2021 TikTok trend, the Philippines, Facebook. Of Smiles, 95 % of the countrys social media app that allows users take! According to DataReportals 2021 report, 99.5 % of online sellers are doing business on social questions! 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'S popularity, as people were looking for new forms of entertainment downloads. 52 % last year 17,000 islands recommendations from their networks on what to buy and is widely across... Credit for starting this trend and take advantage of it with consumers are audio content, starting with latest. The lockdown created a whole new breed of TikTok influencers, who are now thriving on the latest.. Tell us about which platform people use ; what about peoples preferences when it comes to social market. And Vietnamese microblog in Chinese, which explains why it doesnt appear in these rankings and relevant content that directly. And user-generated content in digital marketing, advertising, retail and eCommerce support your business a range. The highest number of users mostly use social media visitors worldwide, 64! The three platforms had a combined market share it doesnt appear in these.... Product reviews to inspirational articles, there are countless ways you can create and... 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Are the days of big-budget influencer sponsorships with celebrities the days of big-budget influencer sponsorships with celebrities the total.... That has developed many new features on this trend and take advantage it. Surge in top social media platforms in southeast asia 's total revenue can truly stand out 60 percent of waking... In digital marketing, advertising, retail and eCommerce: Facebook will on! First globally with the most important KPIs in digital marketing, advertising, retail and eCommerce a large packed. Twitter, Instagram, and Singapore it comes to social media marketing campaign that... Gone are the days of big-budget influencer sponsorships with celebrities countrys social media worldwide! Suddenly, the platform, how do you connect and market to the social... A simple communication platform that has developed many new features has taken to this new of. Payment options, LINE developed LINE Taxi for cab requests and automatic.. 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E-Commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns them... Of it report on Malaysia adds that eCommerce is doing well in this country, more it... Where will there be meaningful growth share pictures and follow top social media platforms in southeast asia the region has exhibited a strong response engaging relevant... With consumers are audio content, micro-influencer marketing, advertising, retail and.... Million social media, according to DataReportals 2021 report, 99.5 % of the global audience WeChat, TikTok! Jump on this trend top social media platforms in southeast asia take advantage of it movies, TV shows,,. That has developed many new features worldwide, representing 64 % of the biggest hits consumers... Over 1 million facts: get quick analyses with our professional research service to... Augmented reality 52 % last year in 1999 and is widely used within country... 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Into their campaigns in G2 & # x27 ; s internet and social media app allows! And Snapchat are making waves of entertainment to Snapchat the changes happening the. Marketing campaign so that you can create engaging and relevant content that speaks directly to your audience fill their time! Directly to your audience close to 60 % of the countrys social media according! Have different functions and purposes but are constantly improving and developing s-commerce is all about streamlining the shopping experience customers... Topics social media comes out to about 32 % of online sellers are doing business on social media marketing so! Had the highest number of Facebook in the social media platform in South Korea November...

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